Case Study: Deaf Community Awareness Campaign

I ran a 2-day awareness campaign for a community supporting deaf individuals in Nigeria. With a small ₦1,000 budget, the goal was to reach as many people as possible and drive awareness through a clean funnel and clear message.

Ad Performance Overview: This screenshot shows the overall performance summary — highlighting the number of clicks, CPC, and engagement level during the campaign.

Reach and Impressions: Over 9,000 people were reached organically, with impressions peaking beyond 10,000 — showcasing the campaign’s wide visibility despite the limited budget.

Budget Efficiency: With ₦1,000, the campaign achieved 104 link clicks at an average cost per click of ₦8.94 — proving highly cost-effective results.

Campaign Overview

• ✔️Budget: ₦1,000
• ✔️Reach: 9,000+ people
• ✔️Impressions: 10,000+
• ✔️Clicks: 104 link clicks
• ✔️Cost per Click: ₦8.94
• ✔️Duration: 2+ days

My Approach

I focused on crafting a clear message around inclusion and community for deaf individuals. I used interest-based targeting to reach people likely to support or be part of the deaf community. The ad used emotional appeal with a direct link to learn more.

I built a simple landing page with one goal: click-through awareness. The entire funnel was designed to work smoothly on a small budget and deliver measurable reach and engagement — including getting people to join a WhatsApp group and attend a Zoom meeting.

What I Learned

Even with a ₦1,000 budget, I proved that the right message, clear targeting, and focused funnels can get real results. With just one ad, the brand reached thousands of people and sparked meaningful awareness in its niche.